Unleash The
Wolf Pack
Lead with Strength. Grow with Community.
Own a FranchiseWe build strong businesses
by building strong people.
by building strong people.
Not Your Average "Gym Franchise"
Our Beginnings Were
Born in resilience
When founder Sam Tooley faced loss, fitness became more than a workout — it was a path forward. What started as coaching small groups in a single New Jersey studio quickly grew into something bigger: people training hard, showing up for each other, and finding strength together.
That’s how the Wolf Pack was born — not as a brand idea, but as a community forged through challenge and grit. And it’s that same spirit that drives every Alpha Fit Club today.
Our System
Your Success
Alpha isn’t just a fitness concept, it’s a system built for growth and retention:
Four Pillars Programming
Capacity, Tenacity, Intensity, Remix
Small-Group Accountability
Members train in packs of four, creating commitment and results.
Immersive Environment
A high-energy, coach-driven atmosphere designed to inspire.
Community First
More than reps and sets — it’s about building something together.
Strength IN #'s
#0
Fastest Growing NJ Franchise
0
Locations Launched
0+
Studios Coming Soon
0
Average Members on Launch
0,000
1M
AUV (Top 30% of Studios)
New Jersey Territories Sold Out → Expanding Nation Wide!
This is growth you can measure and momentum you can be part of.
Your Pack
Your Path
1. Connect
Book your discovery call. Learn how Alpha aligns with your goals.
2. Commit
Claim your territory. lead your pack(s).
3. Cultivate
Open your studio, build your Wolf Pack, and watch your community thrive.
“Opening my Alpha Fit Club wasn’t just a career move — it was a calling. The Pack energy is unlike anything I’ve ever experienced.”
-alpha fit club franchisee
The Pack
is expanding fast!
New Jersey is sold out but more locations are opening nationwide! This is your moment to lead the next wave of Alpha Fit Club growth.