Unleash The
Wolf Pack
Lead with Strength. Grow with Community.
Own An AlphaWe build strong businesses
by building strong people.
by building strong people.
Not Your Average "Gym Franchise"
Our Beginnings Were
Born in resilience
When founder Sam Tooley faced tragic loss, fitness became more than a workout — it was the path forward. What started as coaching small groups in a single New Jersey studio quickly evolved into something bigger: people training hard, supporting one another, and finding strength together.
That’s how the Wolf Pack was born — not as a brand idea, but as a community forged through challenge and grit.
And it’s that same spirit that drives every Alpha Fit Club today.
Our System
Your Success
Alpha Fit Club isn’t just a fitness concept, it’s a proven system built for your success.
Four Pillars Programming
Capacity, Tenacity, Intensity, Remix
Small-Group Accountability
Members train in packs of four, creating commitment and results.
Immersive Environment
A high-energy, coach-driven atmosphere designed to inspire.
Community First
More than reps and sets — it’s about building something together.
Strength IN #'s
#0
Fastest Growing NJ Franchise
0
Locations Launched
0+
Studios Coming Soon
0
Average Members on Launch
0,000
1M
AUV (Top 30% of Studios)
New Jersey Territories Sold Out → Expanding Nation Wide!
This is growth you can measure and momentum you can be part of.
Your Pack
Your Path
1. Connect
Learn how Alpha Fit Club aligns with your goals.
2. decide
Claim your territory,
Build your pack.
Build your pack.
3. Grow
Open your studio. watch your community thrive.
"The BEST and most consistent 60-minute workout you will find. Strength, the right amount of cardio, and moves that will serve you well! The best part is the staff and the members. The desk is welcoming, the coaches will push you to be your best, and there are friends for life amongst the members. "
John R.
AFC - Westfield
AFC - Westfield
The Pack
is expanding fast!
New Jersey is sold out but locations are opening nationwide! This is your moment to lead the next wave of Alpha Fit Club growth.